Resume

I have extensive experience in interactive and digital media best practices and techniques, specializing in creative optimization and ad serving technologies.

EXPERIENCE

Google, Inc. – New York, NY & Austin, TX

Advertiser Experiment Advocate, Quantitative Marketing, 9/11 – Present, Austin, TX

Advertising Research Manager, Market Insights, 4/10 – 9/11, New York, NY

  • Designed large scale experiments to test advertising effectiveness for Fortune 100 advertisers
  • Managed technology vendors providing research technology
  • Delivered in-depth reports to advertisers detailing experimental results and actionable insights

Neo@Ogilvy, part of Ogilvy New York – New York, NY

Associate Director, Media Analytics & Insights, 2/10 – 4/10
Senior Consultant, Media Analytics & Insights, 1/09 – 1/10
Consultant, Media Analytics & Insights, 1/08 – 1/09
Senior Analyst, Media Analytics & Insights, 11/06 – 12/07
Analyst, Media Analytics & Insights, 12/05 – 11/06

  • Developed annual analytics project plans for several Fortune 100 clients specifically crafted to answer key business questions and capitalize on leading industry innovations
  • Managed a team of two consultants and one analyst to execute day-to-day client projects in accordance with planned timelines
  • Compiled Media Analytics 101 training materials and led annual agency-wide training sessions
  • Collaborated in the development of annual analytics project plans for two Fortune 100 clients
  • Awarded Neo Valuable Player “NVP” prize in February 2008
  • Facilitated the effective use of research by guiding others to ask the right questions
  • Illustrated information in a manner that is both easy for a lay-person to understand and statistically sound
  • Designed client-facing deliverables including online creative performance evaluations, clutter analyses, ad effectiveness studies, and competitive ad spending reports for Fortune 500 companies
  • Synthesized raw research data compiled from third-party media tools into digestible documents for media planning and search team usage
  • Maintained library of up-to-date internet industry statistics and reports, identifying trends and new approaches
  • Awarded first-ever Neo Valuable Player “NVP” prize in May 2006

Avenue A/Razorfish Search, the industry’s largest Search Engine Marketer – Denver, CO

Search Coordinator, 3/05 – 12/05

  • Executed bid optimization and management strategy for Fortune 1000 clients to enhance profitability
  • Studied best practices in PPC creative copy and landing page strategy for several verticals to improve conversion rates from click to sale
  • Specialized URL coding to better track sales and clicks for PPC efforts

SicolaMartin Advertising & Marketing, part of Young & Rubicam Brands – Austin, TX

Intern Program Coordinator, 7/04 – 12/04

  • Managed a team of 12-15 interns
  • Organized a project designed specifically for the interns (as a mock-agency) to complete each semester
E-Marketing and Media Services Intern, 5/03 – 8/03
  • Researched email campaign best practices and developed presentation for client delivery
  • Assisted with execution and management of e-marketing and direct marketing campaigns
  • Coremetrics, a leading provider of hosted Web analytics solutions – Austin, TX
  • Account Analyst Intern, 6/04 – 8/04
  • Performed business analyses based on Fortune 500 clients’ data to optimize design and revenue generation for e‑commerce vendors
  • Tracked usability of the product by different clients to determine ROI on a per client basis
  • Executed a user help manual for client reference

Coremetrics – Austin, TX

Account Analyst Intern, 5/04  7/04

  • Performed business analyses based on Fortune 500 clients’ data to optimize design and revenue generation for e commerce vendors
  • Tracked usability of the product by different clients to determine ROI on a per client basis
  • Executed a user help manual for client reference

SKILLS

  • Expert level knowledge using Doubleclick, proficient in Atlas
  • Well oriented with multiple web analytics packages including Omniture, Coremetrics, & Google Analytics
  • Knowledge of media industry tools: comScore, Nielsen @plan and NetRatings, IMS WebRF and TView, MRI, Scarborough, and MARS (using EZTab), and CMR-TNS Media Intelligence (Stradegy)
  • Aunque no he usado mucho, conozco el español muy bien.
  • Computer proficiency: comprehensive knowledge of MS Office including advanced Excel, Access, and PowerPoint; working knowledge of SAS and SQL; basic knowledge of HTML, Java, C++

TRAININGS & CERTIFICATIONS

2009
  • Omniture SiteCatalyst Implementation training
  • SAS SQL 1: Essentials
  • AMA Supervisory Skills training
  • Omniture Test&Target Power User training
2008
  • SAS Programming 1: Essentials
  • SAS Statistics 1: Introduction to ANOVA, Regression, and Logistic Regression
  • SAS Programming 2: Data Manipulation Techniques

HONORS & AWARDS

  • Neo@Ogilvy NVP Award, May 2006
  • Neo@Ogilvy NVP Award, February 2008
  • Google Peer Bonus, August 2010
  • Google Peer Bonus, September 2010
  • Google Spot Bonus Silver Award, Q3 2010
  • Google Peer Bonus, June 2011
  • Google Spot Bonus Gold Award, Q1 2011
  • Promoted at Google, Q2 2012

EDUCATION

The University of Texas at Austin

Bachelor of Science in Advertising, TexasMedia Sequence  December 2004
Bachelor of Arts in Spanish, Hispanic Linguistics Concentration  August 2004

References available upon request