I have extensive experience in interactive and digital media best practices and techniques, specializing in creative optimization and ad serving technologies.

EXPERIENCE

Google, Inc. – New York, NY

Advertiser Experiment Advocate, Quantitative Marketing, 9/11 – Present

Advertising Research Manager, Market Insights, 4/10 – 9/11

• Designed large scale experiments to test advertising effectiveness for Fortune 100 advertisers
• Managed technology vendors providing research technology
• Delivered in-depth reports to advertisers detailing experimental results and actionable insights

Neo@Ogilvy, part of Ogilvy New York – New York, NY

Associate Director, Media Analytics & Insights, 2/10 – 4/10
Senior Consultant, Media Analytics & Insights, 1/09 – 1/10
Consultant, Media Analytics & Insights, 1/08 – 1/09
Senior Analyst, Media Analytics & Insights, 11/06 – 12/07
Analyst, Media Analytics & Insights, 12/05 – 11/06

• Developed annual analytics project plans for several Fortune 100 clients specifically crafted to answer key business questions and capitalize on leading industry innovations
• Managed a team of two consultants and one analyst to execute day-to-day client projects in accordance with planned timelines
• Compiled Media Analytics 101 training materials and led annual agency-wide training sessions
• Collaborated in the development of annual analytics project plans for two Fortune 100 clients
• Awarded Neo Valuable Player “NVP” prize in February 2008
• Facilitated the effective use of research by guiding others to ask the right questions
• Illustrated information in a manner that is both easy for a lay-person to understand and statistically sound
• Designed client-facing deliverables including online creative performance evaluations, clutter analyses, ad effectiveness studies, and competitive ad spending reports for Fortune 500 companies
• Synthesized raw research data compiled from third-party media tools into digestible documents for media planning and search team usage
• Maintained library of up-to-date internet industry statistics and reports, identifying trends and new approaches
• Awarded first-ever Neo Valuable Player “NVP” prize in May 2006

Avenue A/Razorfish Search, the industry’s largest Search Engine Marketer – Denver, CO

Search Coordinator, 3/05 – 12/05

• Executed bid optimization and management strategy for Fortune 1000 clients to enhance profitability
• Studied best practices in PPC creative copy and landing page strategy for several verticals to improve conversion rates from click to sale
• Specialized URL coding to better track sales and clicks for PPC efforts

SicolaMartin Advertising & Marketing, part of Young & Rubicam Brands – Austin, TX

Intern Program Coordinator, 7/04 – 12/04

• Managed a team of 12-15 interns
• Organized a project designed specifically for the interns (as a mock-agency) to complete each semester

E-Marketing and Media Services Intern, 5/03 – 8/03

• Researched email campaign best practices and developed presentation for client delivery
• Assisted with execution and management of e-marketing and direct marketing campaigns
• Coremetrics, a leading provider of hosted Web analytics solutions – Austin, TX
• Account Analyst Intern, 6/04 – 8/04
• Performed business analyses based on Fortune 500 clients’ data to optimize design and revenue generation for e‑commerce vendors
• Tracked usability of the product by different clients to determine ROI on a per client basis
• Executed a user help manual for client reference

Coremetrics – Austin, TX

Account Analyst Intern, 5/04 – 7/04

• Performed business analyses based on Fortune 500 clients’ data to optimize design and revenue generation for e commerce vendors
• Tracked usability of the product by different clients to determine ROI on a per client basis
• Executed a user help manual for client reference

SKILLS

EDUCATION

The University of Texas at Austin

References available upon request