Resume
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EXPERIENCE
Neo@Ogilvy, part of Ogilvy New York - New York, NY
Consultant, Media Analytics & Insights, 1/08 - Present
Senior Analyst, Media Analytics & Insights, 11/06 - 12/07
Analyst, Media Analytics & Insights, 12/05 - 11/06
- Designed client-facing deliverables including online creative performance evaluations, clutter analyses, ad effectiveness studies, and competitive ad spending reports for Fortune 500 companies
- Synthesized raw research data compiled from third-party media tools into digestible documents for media planning and search team usage
- Facilitated the effective use of research by guiding others to ask the right questions
- Illustrated information in a manner that is both easy for a lay-person to understand and statistically sound
- Maintained library of up-to-date internet industry statistics and reports, identifying trends and new approaches
- Awarded first-ever Neo Valuable Player “NVP” prize in May 2006 and then again in February 2008
Avenue A/Razorfish Search, the industry’s largest Search Engine Marketer - Denver, CO
Search Coordinator, 3/05 - 12/05
- Executed bid optimization and management strategy for Fortune 1000 clients to enhance profitability
- Studied best practices in PPC creative copy and landing page strategy for several verticals to improve conversion rates from click to sale
- Specialized URL coding to better track sales and clicks for PPC efforts
SicolaMartin Advertising & Marketing, part of Young & Rubicam Brands - Austin, TX
Intern Program Coordinator, 7/04 - 12/04
- Managed a team of 12-15 interns
- Organized a project designed specifically for the interns (as a mock-agency) to complete each semester
E-Marketing and Media Services Intern, 5/03 - 8/03
- Researched email campaign best practices and developed presentation for client delivery
- Assisted with execution and management of e-marketing and direct marketing campaigns
Coremetrics, a leading provider of hosted Web analytics solutions - Austin, TX
Account Analyst Intern, 6/04 - 8/04
- Performed business analyses based on Fortune 500 clients’ data to optimize design and revenue generation for e‑commerce vendors
- Tracked usability of the product by different clients to determine ROI on a per client basis
- Executed a user help manual for client reference
SKILLS
- Extensive experience in interactive and digital media best practices and techniques
- Knowledge of media industry tools including comScore, Nielsen @plan and NetRatings, IMS WebRF and TView, MRI, Scarborough, and MARS (using EZTab), and CMR-TNS Media Intelligence (Stradegy)
- Well oriented with online reporting tools such as Atlas, DoubleClick, Omniture, Coremetrics, and HBX
- Aunque no he usado mucho, conozco el español muy bien.
- Computer proficiency: PC and Macintosh; comprehensive knowledge of MS Office including advanced Excel, Access, and PowerPoint; proficient in Adobe PageMaker, Adobe PhotoShop, QuarkXPress, Macromedia Dreamweaver, and Macromedia Fireworks; basic knowledge of HTML, Java, C++, and SAS
EDUCATION
The University of Texas at Austin
Bachelor of Science in Advertising, TexasMedia Sequence - December 2004
Bachelor of Arts in Spanish, Hispanic Linguistics Concentration - August 2004
References available upon request